Theatres in Community – with Benjamin Dunn

Benjamin Dunn has been Swindon Theatres’ Marketing & Promotions Assistant since joining the team in February 2015. Responsible for coordinating external promotional events for the Wyvern Theatre & Swindon Arts Centre, Ben joined us to discuss his first year in Swindon…

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2015 was an *eventful* year for yourself and Swindon Theatres – what kind of things have your organised so far?

It certainly was. Swindon Theatres clocked up a total of 38 external community promotional events last year.

Our promotions team brought a variety of themed community workshops to local libraries, museums, shopping and play centres throughout the year. Often these are linked to specific productions we have coming to the theatres and give people the chance to find out a little more while experiencing a snapshot of the excitement we get every day in our venues. Workshops have ranged from children’s story times and craft sessions to photo booths and even treasure hunts. They occasionally feature actors in costume too, which is always good fun!

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Swindon Theatres also ran interactive stands at local community festivals, fayres, sporting events and music festivals across the summer months. Not only did this enable us to reach thousands of local people with our upcoming productions but the team also got a nice tan!

One of my favourites was Boondock’s Music Festival in Malmesbury, where we set up a gazebo offering festivalgoers a free Snow White flower crown workshop. Hundreds of people took part throughout the weekend, each leaving with their own Snow White branded festival flower crown and some information (and hopefully enthusiasm!) for the show.

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It’s been a real privilege to work with a whole host of brilliant community partners this year and to see how much passion there is out there locally in Swindon. I’m looking forward to building on this in 2016.

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If you’re a local business, community organisation or festival and would like Swindon Theatres to be involved in your event contact Ben at bdunn@wyverntheatre.org.uk or via Twitter on @benjaminwyvern.

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